Call it like it is
We default to direct talk over polite slides. The more upfront we are with you, the brighter the outcome. If a campaign is failing, we say so on Friday, not at the QBR.
We’re building a marketing and AI partner that doesn’t hide behind reports. We stay until the numbers move.
About Us
TOCO is an Ottawa-based marketing and AI partner working with business owners worldwide.
We grow brands through four equally strong domains: marketing, AI & automation, web development, and workshops. Our operational model combines the discipline of a finance team with the speed of a startup. Sounds like a weird combo, but it works. At least according to our pinch-ourselves clients.
3
Continents, one team
Canada, Egypt, and the US. Remote-first, senior everywhere.
30+
Clients worldwide
Canada, the US, Egypt, and counting.
4
Domains, one address
Marketing + AI + Web + Workshops, no proposal ping-pong.
8
Senior operators in-house
No juniors learning on your retainer. Every seat is senior.
100+
Vetted specialists on call
When a brief needs niche expertise, the bench is deep.
Philosophy
This is how we operate.
Numbers are the jury
Every retainer ships with a weekly attribution review. We don't debate impressions. We look at booked calls, closed jobs, and cost per qualified lead and decide what to ship next.
4-in-1
The best brands are built on multiple fronts, and the best partners provide multiple services from a single address. Marketing + AI + Web + Workshops, all at tocohq.ca.
From in-house to full-house
Our core team is eight senior operators. When a brief needs niche expertise we don't carry in-house, we pull from a vetted bench of 100+ specialists. You get the right brain on the work, not just the available one.
Shaped by service work
We grew up working with home services, healthcare, finance, and professional services, not D2C. That's why every system we ship is built around booked calls and closed jobs, not vanity dashboards.
You own the keys
Your accounts, your data, your domains. We own the logic and the operations. You can fire us whenever and the lights stay on.
The team
Two founders. Six senior operators. Zero juniors learning on your retainer.
Mohamed Osman
Co-founder · AI & Ops
Audit and finance background. Delivered the Juhayna AI workshop for a multinational audit team.
Yusuf Osman
Co-founder · Brand & Growth
MBA. Grew a brand to 400K followers from zero. Runs marketing strategy and partnerships.